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The Student News Site of Kent State University

a magazine

The Student News Site of Kent State University

a magazine

The Student News Site of Kent State University

a magazine

Illustrator:  Jenna Fader

Marketers Need to Start Thinking Ahead

Leah Francis December 11, 2024

Gen Z has grown up in the age of technology. The generation values diversity, inclusion, transparency and social responsibility. Since we have grown up around technology and have different values than...

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Illustrator: Ashton Kish

The New Celebrity: Why Gen Z Expects More than a Hair Care Line

Olivia Weber October 21, 2024

“Celebrities have been endorsing brands since the dawn of advertising. Today’s group of actors, athletes, musicians and influencers are more than just spokespeople, but rather brand owners. Meaning...

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art by abby wilson

Left on Read: The Gen Z Dating Revolution

Kayla Friedman, Assistant Editor August 29, 2023

Caught in a paradox between romance and lack of commitment, “situationships” are the emotional reckonings of Gen Z dating culture. Stuck in a gray area, we are left confused trying to navigate complicated...

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