For years, Victoria’s Secret has been known for their stick-thin models, each of them possessing perfectly toned stomachs, thin arms and unattainable thigh gaps. Along with their lack of diversity, Victoria’s...

Rollers, blowouts and long-flowing hair have occupied beauty trends over the past few years. Your TikTok feed was probably filled with blowout tutorials and “How to Grow Your Hair Fast” videos, but...

If you grew up in the 2000s with access to the internet you probably stumbled across a “what body type are you?” quiz. The answers could include any of the following: rectangle, inverted triangle,...

The intense eyeshadow, heavy contour, defined carved-out brows, matte base and liquid lipsticks are all features from 2016 makeup trends. This makeup is not typical for today. Now, it’s the fluffy brows,...

First-hand experience from working at Ulta Beauty has shown me just how powerful TikTok is when influencing people. TikTok trends are all over our “for you page.” From influencers to normal users making...

In recent years, the landscape of purchasing cosmetics has undergone a major transformation. This is primarily driven by TikTok and Instagram. These platforms are infamous for influencer culture and have...

Artificial nails first originated in the high society of ancient Egypt. Queens such as Cleopatra and Nefertiti adorned their hands with nails made of ivory, bone and gold. Vibrant hues of red signified...

For as long as I can remember, I hated my natural hair. Any time I let it air dry, it would look frizzy and have the worst stringy texture. I normally style my hair by blowing it dry or curling it from...

The halo effect, lookism, pretty privilege, whatever you want to call it, all operate on the same idea: those considered beautiful get more benefits, more opportunities and more adoration than those that...

The relationship between celebrity culture and beauty has always been a close one. In recent years, there’s been a boom in the production of celebrity beauty brands, most commonly ranging from makeup...

For a long time, there has been an assumption in our society that models have the perfect advantage in life simply by being attractive, so much that it caused many people to only value them for how they...

Eyebrows, eyebrows, eyebrows…maybe you like your eyebrows natural, maybe you like using makeup to draw them on, maybe you like them razor thin or maybe you don’t like them at all. If that's the case,...