Wellness, whether people think they need it or not, is one of the most important factors in staying healthy—both physically and mentally. Whether someone views wellness as treating themselves to...

Let’s talk about the anti-recession makeup trend because fun never went out of style. Makeup is not just about looking good, it's about feeling electric, creative and unapologetic. As minimalism...

Imagine a world where every face looks the same. Perfectly pouty lips, sky-high cheekbones, skin as clear as glass and an uncanny feeling that this person’s face looks familiar. Though this scenario...

In recent years, a noticeable shift has occurred in the beauty and skincare industry. Consumers are turning more towards influencer-led brands and social media creators for skincare tips rather than...

Age is often talked about in a whisper. It’s made into a joke or is often concealed as a mystery. We live in a society that views youth as a goal. To act and look younger is glorified, and to age...

  The sound of hair clippers, the shimmer of nail polish under a UV lamp, the smell of shampoo; these aren’t moments captured from a salon downtown, they’re happening in Kent State dorm...

Branding, packaging and marketing can all have very strong effects on consumers. Consumers are often much more likely to purchase a product when it has a strong aesthetic appeal, but why? Producers...

Thanks to the inescapable presence of social media, everyday we are shown faces that seem to be blessed from the gods themselves: no wrinkles, sharp cheekbones, a smooth nose.    Being...

Known for their remarkable lip oils and pigmented liquid blushes, e.l.f. Cosmetics can be found in nearly every woman’s makeup bag. E.l.f. is an industry trailblazer when it comes to affordable,...

Finding the right skincare and makeup products for your skin type can be challenging – especially when you don’t know what any of the terms mean or what they do. Glycolic acid, ceramides, retinol,...

Red lipstick has long been a powerful symbol in beauty, representing love, power and seduction across cultures and eras. Its allure is deeply rooted in history, psychology and cultural movements.  The...

A New Wave, synth-pop track echoes through the TV, as perfectly primped, gaunt dancers dressed in leotards and leg warmers rhythmically stretch. A neon pink, tubular, ‘80s font covers the screen:...