Branding, packaging and marketing can all have very strong effects on consumers. Consumers are often much more likely to purchase a product when it has a strong aesthetic appeal, but why? Producers...

When did self-expression become a “copy-paste” trend? “Rockstar Girlfriend,” “Ballerina Core,” “Clean Girl Aesthetic” and “Cottage Core” are all fashion trends everyone has seen...

  Bridget Jones is my icon. No, not my style icon. My life icon. A chaotic and quirky journalist whose love life is incredibly dramatic, she is the perfect character for me to look up to. Jones,...