There are fads, trends and megatrends that influencers have set the agenda on, on social media platforms such as TikTok, Pinterest and Instagram. Whether it’s the Dior Addict Lip Glow Oil, the Adidas...

Brittany Broski: a new ‘royal’ name within the world of social media, and changing the way influencers move and engage online. She's also spread relatable awareness of the sometimes delusional (but...

In recent years, the landscape of purchasing cosmetics has undergone a major transformation. This is primarily driven by TikTok and Instagram. These platforms are infamous for influencer culture and have...