In 2018, Mo Cooper, a content creator, started filming YouTube videos because her chronic illness prevented her from attending high school.   “I started creating to distract myself from...

Gen Z has grown up in the age of technology. The generation values diversity, inclusion, transparency and social responsibility. Since we have grown up around technology and have different values than...

There is something so eye-catching about the perfect jewelry stack. I don’t mean a simple chain necklace or a couple of bracelets, but rather when the jewelry becomes a prominent element of the outfit....

Loud and proud, the mob-wife aesthetic has a hit on the mainstream idea of aesthetic cores.   With a statement red lip and fur galore, the mob-wife aesthetic is infiltrating the fashion scene....

Face wash, toner, serum, retinol, eye cream, exfoliator and essence. It all has to mean something. If your social media is anything like mine, then I’m sure your pages are flooded with skincare videos...

When do aesthetics stray into obsession? TikTok fads follow the same pattern as fast fashion–suddenly becoming popular just to end up discarded into the internet oblivion. Clean Girl, Coquette, Y2K,...

First-hand experience from working at Ulta Beauty has shown me just how powerful TikTok is when influencing people. TikTok trends are all over our “for you page.” From influencers to normal users making...

In recent years, the landscape of purchasing cosmetics has undergone a major transformation. This is primarily driven by TikTok and Instagram. These platforms are infamous for influencer culture and have...