When Kim Kardashian created Skims in 2019, whose body shape has been a hot topic of conversation ever since the first season of “Keeping up with the Kardashians,” naturally, the hype for the brand went without saying. Customers were not let down, in fact, they quickly became obsessed, and throughout the last six years of business, Skims has grown to establish itself as a serious brand with a devoted following. 

With a goal of providing high-quality items, as well as showcasing diversity in both skin color and sizes, time and time again, Skims has proven itself to be a leading contender in the shapewear, loungewear and underwear division. In fact, Skims was chosen to be part of Time100’s Most Influential Companies in 2022, marking its status as one of the brands to watch.

Even through moments that have caused social media to go into a frenzy, like the infamous nipple bra, Skims has shown time and time again the importance of dressing yourself with pieces that promote confidence and comfort. 

The female body is something that is constantly in and out of style. One moment, curves and BBLs are in, the next, everybody wants to be flat-chested and is removing their implants. 

Skims is a brand that is made for real women, who deserve to have their bodies honored as they are, no matter what society deems as “ideal” at the moment.

As shown in previous partnerships with Team USA and the WNBA, Skims is no stranger to athletes. With the creation of NikeSkims, the leading brands in the sports and shapewear industries have partnered up to start something new within the world of activewear.

Nike and Skims complement each other perfectly. “Skims is very body-oriented—we do swimwear, loungewear, shapewear—so our next evolution was that we really wanted to do activewear, ” Kardashian said in an interview with Vogue. “Our dream was to work with Nike: Their legacy, innovation, and athlete insights—it was the perfect thing to mix with Skims, and our dedication to the female form.”

The first campaign video for NikeSkims, Bodies at Work, features over 50 female athletes from around the world, including Jordan Chiles, Serena Williams and Chloe Kim. The empowerment of these athletes is so important, because women have to work harder to be taken seriously, especially in the athletic world. 

Other leading brands, like Lululemon, made leggings cool again with the release of Align in 2015, which became a status symbol that even people who rarely worked out wanted to achieve. 

The aesthetic of looking like you exercise has become just as important as actually going to the gym, with athleisure becoming a comfortable, stylish and put together way to dress.

 Same with Aritzia, which offers trending matching workout sets, leggings, tanks and sports bras, which are perfect for anything from grabbing coffee to going on a run. 

Athleticism is in right now, as shown by the “Pilates princess” microtrend that has been popular on social media for the past few years. Investing in your health and wellness is in, and if this can be romanticized while wearing a cute Alo Yoga set, I am all for it.

The fashion industry has come a long way from the high-cut neon leotards, sweatbands and leg warmers of the past. NikeSkims is just part of the evolution of activewear, and the celebration of women’s bodies, which can accomplish anything.