“Euphoria” is a TV show known by almost everyone in Gen Z. It’s everywhere you look; on TikTok, Instagram and even advertisements. The show seemed to create a shift in fashion and culture when it first hit audiences in 2019. Will it still have a booming impact on fashion and culture for its third season? 

“Euphoria” is an HBO original series about high schoolers involved with drug addictions, sex and drama. It’s a trashy and chaotic show— and that’s why people love it so much. It didn’t help the fan obsession that the fashion and styling was impeccable. 

The show took a four year hiatus after the release of its second season, but is set to return April 12 of this year. It features a five year time jump from the last season, showcasing the characters’ lives after high school. 

The characters’ unique fashion took the world by storm at the time of its initial release. It seemed like you couldn’t scroll through TikTok for one day without seeing a “Euphoria” inspired makeup tutorial or outfits styled after the show. The show was groundbreaking for fashion and truly bent the rules of what people expected of a high school series.

“The Euphoria High aesthetic—cat-eye glitter makeup, dainty cut-out dresses, ‘90s-style sets, retro skater comfort—has captured the fashion world’s consciousness, boosting the profile of cult independent brands…” said Nate Storey of Surface Magazine. 

The fashion was different and encouraged viewers to experiment and be wild with the way that they present themselves, whether with glitter makeup or colorful clothes. 

New videos on TikTok may prove that “Euphoria’s” third season will have just as big of an impact on fashion. Within the last month, many videos have gone viral of people attempting “Euphoria Makeup.” A makeup video by Kimberly Kim trying out this aesthetic has already amassed 1.3 million likes. 

Not only did “Euphoria” have an impact on fashion, it also seemed to impact general youth culture. 

Although “Euphoria” aims to warn against drug use and to show the dangers of it, many people believe that “Euphoria” only glamorizes it. 

Though a lot of recent studies suggest that there isn’t a big association between drug use in media and teen drug use, there are some studies that suggest that there could be some correlation. 

“Other recent studies note that exposure in media, especially movies, to alcohol use is ‘a demonstrated risk factor’ in teen drinking,” said Beth Greenfield of Newport Healthcare. 

Though “Euphoria” does have a “glamorous” aesthetic, it doesn’t necessarily glamorize the drug use itself. However, it could do better at its portrayals of addicts, without making them seem as put together and fashionable all the time. 

There’s not a lot of correlation between young people seeing the show and trying drugs, but the show did impact young people in other ways. 

Many teenagers watching the show were able to see bits of themselves in a lot of the characters. This potentially could have influenced them to become more like their favorite characters, not only in fashion but also in demeanor. 

Although “Euphoria” hasn’t released a new season since 2022, many people are still excited for what this new season will bring. Whether it’s the aesthetic or the character growth, trends on TikTok are already proving that it may still have just as big of an impact as it did when it first came out. 

This new season may impact entirely new groups of people, or it may resonate with the crowds who waited every week for a new episode. For now, many people, including me, are excited for what the new season will bring, both in their universe and ours.

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Hi! I’m Hannah Planey, A Magazine’s editor-in-chief. My staff and I are committed to bringing you the most important and entertaining news from the realms of fashion, beauty and culture. We are full-time students and hard-working journalists. While we get support from the student media fee and earned revenue such as advertising, both of those continue to decline. Your generous gift of any amount will help enhance our student experience as we grow into working professionals. Please go here to donate to A Magazine.