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The Student News Site of Kent State University

a magazine

The Student News Site of Kent State University

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Demna Gvasalia resigns from Vetements

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Georgian founder and designer of the French luxury brand Vetements Demna Gvasalia has resigned from his role with the brand.

First founded in 2014, by brothers Demna and Guram Gvasalia, the collection initially launched 27 looks and sold them to 44 stockists. 

“I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many,” Gvasalia said to Women’s Wear Daily.

Vetements began rising in popularity through Le Depot, a Paris sex club, and Paris Fashion Week.

Their brand attracts customers with pieces made to allow each customer their individual freedom. The pieces even challenge political standpoints in the community, like Brexit. 

Vetements pieces range anywhere from $570 for a graphic T-shirt to $830 for a graphic hoodie.

Many celebrities like Kanye West have worn Vetements clothing. 

Vetements is also known for doing multiple collaborations with dozens of brands including Champion, Juicy Couture and Levi’s.

“What Demna has accomplished over the past few years represents a key chapter in the story of Vetements,” Guram said to WWD. “We are very grateful to Demna for having contributed to the great momentum of the house.”

Over the past few years, many stores have stopped carrying Vetements and according to German streetwear blog Highsnobiety, the brand seems to be declining.

Guram snapped back to that claim in an interview with Vogue and said, “We have been profitable from season one and our total annual turnover has been increasing ever since.”

However, Gvasalia will continue his role as head designer and creative director of Balenciaga, a position he’s held since 2015.

“So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own,” Gvasalia said to WWD. 

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