The Roblox game Dress To Impress has taken the internet by storm since its release in November of 2023. Since its launch,  the game has been played over 2.7 billion times.  

The objective of the Roblox sensation Dress To Impress is to show off your fashion creativity. Players have the opportunity to compete against others in themed rounds. Players earn stars based on how well the competition thought they executed the theme. After playing and earning stars, players will be able to move up in ranking. 

When most people think of Roblox, they think of children playing video games. While children were the main demographic for a while, Dress To Impress has changed this stereotype as a majority of the game’s players are over the age of 18. 

With Generation Z being the main demographic of Dress To Impress, famous artists and influencers such as Charli XCX and James Charles have hopped on the bandwagon. Over the summer, Charli XCX partnered with Roblox to design “Brat” inspired patterns. After the “Brat” patterns were released, the game received its highest number of players ever. 

Many college students have turned to Dress To Impress as a fun way to wind down after a long day of classes. The Dress To Impress craze has even reached Kent State’s Campus. One student who enjoys playing Dress To Impress is Jenna Furst. 

Furst feels that Dress To Impress helps players broaden their styling horizons. The game offers a multitude of clothing and pattern options which makes it fun for players to experiment and find their style. The game even allows players to layer articles of clothing, which shows how customizable the game is. 

Playing Dress To Impress has become such a phenomenon for Gen Z because it makes them feel in touch with their inner child. Furst grew up playing dress-up in real life as well as dress-up games. “It’s good to play little games like that for fun and to take you back,” Furst said. 

Furst also feels that Dress To Impress has taught her about different cultures. Dress To Impress often has themes such as Gyaru, Mori Kei and other types of Japanese dress. Furst takes themes such as the ones listed and uses them as a learning experience, “every time I get a theme like that, I look up the culture of it and the fashion to see which ways I can expand my knowledge of each style,” Furst said. 

Dress To Impress gives players an outlet to express themselves in a way that they are not brave enough to do in real life. Players like Furst might have a hard time stepping out of their comfort zone and wearing what they actually want to wear. Furst feels that Dress To Impress can help players break out of their shells and get them to express themselves in a more comfortable setting. 

Not only is Dress To Impress a fun game, but it also provides players with a community. Furst explained that “it’s definitely a community because they have so many different servers and discussion boards where people can share their outfits or gain inspiration from others.”

Dress To Impress is not just a silly game for kids, but a game that allows players to tap into their creative side, reflect on their personal style and connect with their inner child. 

Support Student Media

Hi! I’m Kayla Friedman, A Magazine’s editor-in-chief. My staff and I are committed to bringing you the most important and entertaining news from the realms of fashion, beauty and culture. We are full-time students and hard-working journalists. While we get support from the student media fee and earned revenue such as advertising, both of those continue to decline. Your generous gift of any amount will help enhance our student experience as we grow into working professionals. Please go here to donate to A Magazine.