Racism in Advertising

In 2017, it seems as if being politically correct is more important than ever. You would think that marketing teams and advertisers would take this into consideration, but that is not always the case. Institutionalized racism has played its role in multicultural marketing for many decades. Typically, there are five signs

It’s Cleveland Against the World

The Cavaliers. West Side Market. The Grog Shop. Little Italy. All places and things make you think of Cleveland, Ohio. Over the last two years, the area has been trying to rebrand and attempt to attract new business and tourists. The “Destination Cleveland” organization has an ambitious goal for 2020:

Which to Buy, a Tablet or an E-reader?

Technology has become an important part of our lives, smartphones and laptops, and wearables like smartwatches or activity counters are seen in almost every household. If you are considering adding a new piece of technology to your collection, it can be a little tricky knowing if the price is worth

March Madness T-Shirt Craze

On March 11, 2017 the Kent State men’s basketball team beat Akron in the MACC Championship, and they were off to March Madness. As soon as Kent won the game, production started for shirts to be sold the following week. The shirts’ design were created to celebrate the men’s basketball team

The Sociological Influence on Fashion

Most college students in contemporary society solely focus on budgets, convenience and personal style when it comes to fashion; however, most people don’t realize the actual meaning and focus of fashion. A Magazine has found that fashion is a means of conformity, as an expression of individuality, and as a

The Hybrid Cultural Costumes: International Talent and Fashion Show

The Office of International Student Affairs and International Student Council hosted their first International Talent and Fashion Show on the night of March 17 at the Kent Student Center Ballroom. International students participated in the event by showcasing fashion on the runway and performing traditional dancing. Paige Pinijkuldee, a sophomore fashion merchandising

More Than One Love

The door beeps, and a woman enters. She scans the shelves of accessories looking for something specific. Approaching the counter, she asks about thin leather bracelets for her husband. Tim Huth, One Love Yoga & Boutique owner, replies that they are sold out, and he picks up their display rack